SECOO SHANGHAI

Location : Jingan, Shanghai

Time Period : 2012.1-2012.05

Status : Under Construction

Principal Use : Boutique

Gross Area : 1,362m2

Since our shop is located on the center of Nanjing road, it would be heart of its road. So we proposed that inserting its context, including vibrant, history, and enjoyment by inserting one long stripe wall. Inside space of that wall would be epitome to represent Nanjing road's context. It provides same experience to customer and visitors as outdoor window shopping. It brings convenience and new diversity of shopping. Small display box will be located on its long wall surface. The visitors would be led to get into space with watching display boxes unconsciously.