P.S.FA CHINA V.I. DESIGN

Location : Shanghai, China

Time Period : 2013.1-Present

Status : On Going

Principal Use : V.I.

P.S.FA is one of the most famous retail brand for formal suit in Japan. When our client launch the brand merchandising in China, they thought that using monotone logo to represent the "stylish" and "high class". But as our experience with Chinese customers, we thought the most important thing is letting them to remember the brand logo and the taste. Because it is not well-known brand in China yet. Through the all graphic and products, having the common image for the customers is a first step for Chinese market.